Your Intuitive System would pick up on that, too, and deliver that up to your consciousness. Then, someone in another conversation at the party says your name. You are concentrating on what the person is saying, despite the background noise. For example, let’s say you were listening to a person tell you something at a party. This way, your conscious mind gets what is essential information. Otherwise, you would be overloaded with information. It’s a good thing the Intuitive System does this sorting for you. Our Intuitive System takes in all the subliminal and superliminal information and culls it down to what is most important to you, kicking that up to the conscious mind. The two systems are the fast and instinctual System One (or what I referred to in our book, The Intuitive Customer as the Intuitive System), and slower and methodical System Two (which we called the Rational System). Both are at work here with these subliminal and superliminal effects. Professor Daniel Kahneman defines our systems of thinking in his book Thinking Fast and Slow. You are aware that you saw it (or tasted it or felt it).
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